Newpaper articles

G&M - photoByPeterPower

The Globe and Mail - March 2014
AIDS fundraiser cut from colourful African cloth


The Toronto Star
Ballet and fashion make a graceful pair

Alaia has done it. Jean-Paul Gaultier and Lacroix, too. In the fall, Olivier Theyskens and Prabal Gurung were asked by gala chair Sarah Jessica Parker to do it for the New York City ballet.

Ever since Coco Chanel famously collaborated with Diaghilev back in 1924 on Le Train Bleu, fashion and the ballet have been dancing a graceful pas de deux. This week, as the National Ballet of Canada’s Innovation series debuts four new works, audiences will get to see the result of an ongoing partnership between choreographer and former National Ballet Director James Kudelka and Toronto fashion designers Jim Searle and Chris Tyrell of Hoax Couture. They have designed the costumes for Kudelka’s latest work, … black night’s bright day …, starring Guillaume Côté and Heather Ogden, and set to Pergolesi’s Stabat Mater (sung live in performance by Dame Emma Kirkby).

“We sat down with James and listened to the music together…

Fitted Sexy Little Black Dress


PostCity Magazine
Little black dress blues
T.O.’s custom-made dress kings design the perfect LBD

I’M FEELING, WELL, a little petulant when I’m told I can’t have the fantastic red dress I’ve spied on a counter in Chris Tyrell and Jim Searle’s studio. I feel like stamping my feet. “But it’s the perfect dress,” I moan. “I can tell it will fit. I love the design, the detailing, the fabric. I love the colour. I want it!”

I’m told for a second time I can’t have it. Sigh. The red dress has been custom made and designed for another woman. (A high-profile “blogger.” Whatever.) That means, unlike at a department store or boutique, that red dress is the only one in the world. I have to get over it. And give the designers credit. Searle and Tyrell won’t budge on this.

Chris Tyrell, a former lawyer, and Jim Searle, a former architect, are the founders of Hoax Couture. Two decades ago, the partners in work…


National Post - Feb 2011
Retail Therapy: Hoax Couture Takes Center Stage

By Malaika Reynolds

For two designers who revel in simplicity in their designs, Hoax Couture’s recent creations for the stage are imbued with subtle intricacy. Designers Chris Tyrell and Jim Searle come from professions divergent from fashion (trained as a lawyer and an architect, respectively) but for 25 years their bespoke label has made a great impression in the fashion industry, with many of their designs lauded for their classic style.

“We started making clothes for ourselves, then for our friends and then we built it from there,” Searle said. The company now specializes in “bespoke” tailoring — custom clothing for each individual client.


Chris gets into the Toronto Life best dressed list Hall of Fame


We induct 13 city style icons into Toronto Life’s Best Dressed Hall of Fame

Chris Tyrell co-founder of the Queen West custom tailoring studion Hoax Couture has a mercurial taste that shifts from shiraz coloured velvet dinner jackets to relaxed Guyaberas – a nod to his caribbean roots.

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