Chris and Jim:

Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training

Chris was trained as a lawyer and Jim as an architect.


Hoax specializes in bespoke fashion for any occasion.

For women - we can design your custom wedding gown, or your entire wedding party - bridesmaids, groomsmen and flower girls or ring bearers. If you just need the perfect Little Black Dress, we can also do that.

For men we tailor fit suits in beautiful Italian woolens, giving you a modern but timeless elegance. We love creating smart suits that take you from the office to the theatre - making packing and traveling a breeze. We are masters at custom fitting. Helping you to show off your assets with style and flair.

We have a thriving business creating custom designs for performers and artists - with commissions from the San Francisco Ballet, Coleman Lemieux and Compagnie, Gord Downie, Molly Johnson, BalletMet(Columbus, Ohio) and artist Kent Monkman (Miss Chief Share Eagle Testickle) among our list of clients.

We are also specialists in alterations - we can make your clothing fit like it was custom made. 

In all cases, we work by appointment giving you personalised attention that ensures that you will be satisfied with our work.

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