Chris and Jim:

Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training

Chris was trained as a lawyer and Jim as an architect.


Hoax Couture is open by appointment Monday through Saturday

For an appointment please call 416-504-7132 or email .(JavaScript must be enabled to view this email address)

we are located at Queen St W. and Augusta Avenue, one light west of Spadina in downtown Toronto

our mailing address is:

Hoax Couture
c/o Original
515 Queen St. W.
Toronto, ON M5V 2B4