Chris and Jim:

Chris Tyrell and Jim Searle started Hoax Couture in 1985 without formal fashion training

Chris was trained as a lawyer and Jim as an architect.

Hoax in the News

From Toronto Life

Posted by: JimSearle on Thu 16:15PM

Hoax Couture Studio Boutique

  515 Queen St. W. (at Spadina), 3rd flr. • View on map »

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The tailoring and dressmaking duo of Chris Tyrell and Jim Searle does brisk made-to- measure business (suits for day, glam for night), counting Molly Johnson, Chantal Kreviazuk, Diana Krall and Dennis Rodman among their clients. As for the clothes, 100 shades of high-twist wool…

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Molly Johnson is a glamorous tomboy - Article by Chris Tyrell

Posted by: JimSearle on Wed 15:31PM

from IN Toronto Magazine - April 2011 - see the original at:

STYLIN’ with Chris Tyrell

              photo George Whiteside

Known primarily as a jazz singer with a sultry voice and wonderfully unique phrasing, Molly Johnson actually started as a child performer in Mirvish musicals. Lauded as one of Canada’s top singers (can you say Juno…

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Hoax Couture Takes Center Stage:National Post

Posted by: JimSearle on Wed 3:21AM

An article on Hoax Couture in the National post

This is about the costume that we designed for the dance work AllOneWord - 6 dance pieces by James Kudelka featuring Coleman Lemieux and Compagnie .

Retail Therapy: Hoax Couture Takes Center Stage | Posted Toronto | National Post


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Adrian Wu’s style with Chris Tyrell

Posted by: JimSearle on Wed 23:11PM

Chris’s December article for IN Toronto:
FASHION: Young designer epitomizes fierceness
Adrian Wu is a rising star in fashion design. He epitomizes fierceness and is forward thinking in his designs and personal style. Most of the time I’m never sure exactly what Adrian is wearing but he always looks stylish and unique and definitely turns heads. I love guys like Adrian who are not afraid of fashion but use it…

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Little Black Dress Blues

Posted by: JimSearle on Fri 19:59PM

Post City Magazines Article on Hoax Couture:
T.O.’s custom-made dress kings design the perfect LBD
Rebecca Eckler - Post City Magazines - December 2009 - Toronto, Ontario

‘I’M FEELING, WELL, a little petulant when I’m told I can’t have the fantastic red dress I’ve spied on a counter in Chris Tyrell and Jim Searle’s studio. I feel like stamping my feet. ‘But it’s the perfect dress,’ I moan. ‘I…

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The Hip & Urban Girl’s Guide: Closing Gala LG Fashion Week: Dare To Wear Love

Posted by: JimSearle on Fri 19:42PM

Another article on Dare to Wear Love:
Closing Gala LG Fashion Week: Dare To Wear Love
Last Friday, the Heritage Court at Exhibition Place was transformed into a giant runway for the Dare to Wear Love. This event marks the end of LG Fashion Week and showcases the talents of Canada’s top designers, musicians and dancers. The Hip and Urban Girl’s Guide was there to support the fashion industry as…

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Dare To Wear Love Charity Fashion Show Ends Toronto Fashion Week

Posted by: JimSearle on Mon 23:13PM

From the Real Style Network - an article on DTWL

Dress by Izzy Camilleri The little princess by Izzy Camilleri

We could not think of a more beneficial and fashion worthy event than the Dear To Wear Love fashion show which closed Toronto Fashion Week for Spring 2011. A brainchild of Jim Searle and Chris Tyrell from Hoax couture, the fashion show/fundraiser raises funds for the Stephen…

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